Outplacement Coaching

1. Understanding Personal Branding:
   • Guided Question: What does personal branding mean to you, and why do you think it’s important for your career success?
   • Personal branding is the way I define my professional identity and communicate my unique value to others. It’s important for my career success because it helps me build trust with employers, colleagues, and clients, positioning me as a go-to expert in my field.
   • To me, personal branding means showcasing my strengths, skills, and personality authentically. It’s essential for career success becauseit enables me to attract opportunities that align with my passions and values, leading to a fulfilling and rewarding career.
2. Assessing Current Brand Perception:
   • Exercise: Conduct a 360-degree assessment by seeking feedback from colleagues, friends, and mentors about how they perceive your current personal brand. Summarize the feedback in the provided template
   • Colleague Feedback: “John is a dependable team player who consistently delivers high-quality work and fosters a positive team spirit.
   • Friend Feedback: “Samantha is a great listener and empathetic friend who always offers valuable advice and support.
   • Mentor Feedback: “Michael has the potential to become a thought leader in his industry due to his strong analytical skills and creative problem-solving approach.”
3. Identifying Personal Goals:
   • Guided Question: What are your short-term and long-term career goals? How can personal branding support you in achieving these goals?
   • Short-term Goal: “Within the next six months, I aim to lead a successful project and earn a promotion to a management role in my current company.”
   • Long-term Goal: “In the next five years, I aspire to start my consulting firm and become a trusted advisor to organizations seeking innovative strategies.”
   • Personal Brand Support: “By establishing a strong personal brand as a reliable and results-driven professional, I can position myself for leadership opportunities and attract potential clients for my future consulting venture.”

1. Identifying Your Strengths:
   • Complete the Strengths Finder assessment and list your top five strengths. Reflect on how you can leverage these strengths in your career.
   • Strengths Finder Results: Strategic, Communication, Empathy, Adaptability, Achiever
   • Leveraging Strengths: “As a strategic thinker, I can analyze complex situations and devise innovative solutions. Combined with my strong communication skills, I can effectively convey these solutions to stakeholders and gain their support. My adaptability allows me to thrive in dynamic work environments, and as an achiever, I’m driven to excel and consistently deliver outstanding results.”
2. Values and Passions:
   • Guided Question: What are your core values and passions? How can you align your personal brand with these values and passions to create an authentic image?
   • Core Values: Integrity, Lifelong Learning, Empowerment
   • Passions: Environmental Conservation, Women’s Empowerment
   • Alignment with Personal Brand: “Integrity is the foundation of my personal brand, and I strive to maintain transparency and honesty in all my interactions. Lifelong learning is vital to me, and I actively seek opportunities to grow both personally and professionally. By integrating my passion for environmental conservation and women’s empowerment into my brand, I aim to advocate for sustainability and equality in my career journey.”
3. Personal SWOT Analysis:
   • Exercise: Conduct a SWOT analysis using the provided template. Identify your strengths, weaknesses, opportunities, and threats related to your career and personal branding efforts.
   • Strengths: Strong Leadership, Analytical Skills
   • Weaknesses: Public Speaking, Time Management
   • Opportunities: Industry Networking Events, Online Learning Platforms
   • Threats: Market Competition, Economic Uncertainty

• Exercise: Write a compelling brand story that highlights your career journey, key accomplishments, and the driving force behind your career choices.
• Example: “If you have a high value team but not performing well on a Multi Million dollar projects, then you need a leader like me to transform the process and technology to help the team achieve their best and deiliver the Milti Million dollar programs on time. I have done this consistently 3 times in the last 5 years.

Crafting Your Value Proposition:

• Guided Question: What unique value do you offer to potential employers or clients? How can you communicate this value effectively in your personal brand?
• Example: “I offer a unique blend of creativity and data-driven decision-making that sets me apart in the marketing industry. My ability to craft compelling and emotionally resonant brand stories, backed by thorough market research, allows me to connect with target audiences on a deeper level. I communicate this value by showcasing my portfolio of successful campaigns that have consistently exceeded client expectations and increased brand awareness.”

Elevator Pitch Development:

• Template: Use the elevator pitch template to craft a concise and impactful introduction that showcases your personal brand in 30-60 seconds.
• Example: “Hello, I’m Emily, a versatile marketing professional with a passion for storytelling and data analytics. I’ve honed my skills in crafting creative marketing campaigns that deliver measurable results. My mission is to empower brands with innovative strategies that connect with their audiences and drive business growth. It’s a pleasure to meet you!”

• InMail Templates for Outreach: Pre-written templates for outreach and networking.
• Direct Contact Information: Access to decision-makers in relevant industries.
• Access to Hidden Job Markets: Leverage our exclusive job search tools and network.
• Exercise: Develop a networking plan that includes your networking goals, target individuals or organizations, and the strategies you’ll use to expand your network.
• Networking Goals: Attend two industry events per month, connect with five new professionals on LinkedIn weekly.
• Target Individuals/Organizations: Senior Marketing Managers at tech companies, Marketing Directors in the healthcare industry.
• Strategies: Engage in online industry forums, join relevant LinkedIn groups, and attend virtual networking events.

Communication Skills:

• Exercise: Practice a mock elevator pitch with a partner/coach or record a video of you delivering it. Evaluate and refine your communication skills based on the feedback received.
• Example: Practice delivering your elevator pitch in front of a mirror, and ask a friend to provide feedback on clarity, tone, and confidence. Use their input to fine-tune your pitch.

Informational Interview Preparation:

• Exercise: Prepare a list of questions to ask during informational interviews. Practice conducting an informational interview with a friend or colleague.
• Example Questions:
  • “Can you share your experience and insights about transitioning from a mid-level to a senior-level position in this industry?”
  • “What skills or experiences do you believe are crucial for success in this field?”
  • “How do you handle challenges and maintain a work-life balance in your role?”

• LinkedIn Learning Access: Upskilling in relevant fields.
• Mock Interviews: Practice interviews with feedback.
• 30 60 90 day plans template.
• 30 60 90 day plan interviews.

• Mindset & Resilience Coaching: Tailored coaching to build mental strength during job transition.
• Transition Workshops: Workshops designed to boost confidence.

Job Search Strategy:

• Exercise: Create a job search strategy that incorporates your personal brand into your resume, cover letter, and job application materials.
• Example: Align your resume with your personal brand by highlighting specific achievements that demonstrate your key strengths and expertise. Customize your cover letter to show how your values and skills align with the company’s mission.

Interview Preparation:

• Exercise: Prepare for a job interview by identifying specific examples and stories that showcase your personal brand and skills.
• Example: Prepare STAR (Situation, Task, Action, Result) stories that demonstrate your problem-solving abilities, leadership skills, and positive impact on past projects.

Career Growth Action Plan:

• Template: Develop a career growth action plan with clear milestones and action steps for continuous improvement. Set specific goals aligned with your personal brand and career
  aspirations.
• Example:
  • Milestone 1: Complete a leadership training program within the next six months to enhance my managerial skills.
  • Milestone 2: Publish two industry-related articles in reputable publications to establish thought leadership.
  • Milestone 3: Secure a speaking opportunity at a relevant industry conference to showcase my expertise.

• Onboarding Support: Ensure a smooth transition into the new role.
• Long-Term Career Planning: Assistance with long-term career goals.